Don’t keep quiet. Keep in touch. shortsheets - powerful email marketing.


 


Good communication is as stimulating as black coffee, & just as hard to sleep after.

Anne Morrow Lindbergh


about

About image

It just got a whole lot easier to create, send, track and manage your email communications with clients – thanks to Shortsheets.

From welcome emails and email campaigns to newsletters, special promotions and auto-responders, Shortsheets keeps you in control and in touch. It also helps you to stand out from the crowd.



Everything has been said before, but since nobody listens we have to keep going back and beginning all over again.

Andre Gide


benefits

Anyone can do it

Build your own powerful email campaigns to catch your clients’ attention. Use the do-it-yourself campaign builder, choose from one of 30 or more professionally designed email templates or have one of our graphic designers create a unique and professional design for your email communications.

It’s easy to manage

Add contacts to your contact lists one-by-one or import existing contacts from a CSV file exported from your CRM, email program or database using a point and click web-based interface.

Powerful personalisation

Personalise every email you send by including each client’s name, company details, interests and other information. Personalisation helps to boost sales.

Hands free follow up

Follow up with prospects automatically and on time by using personalised auto-responders. Watch your response and conversion rates climb.



For good or ill, your conversation is your advertisement. Every time you open your mouth you let men look into your mind.

Bruce Burton


how it works

the set up

Choose a Plan

To receive your log-in details, simply choose a plan that best suits your needs. Want to try before you buy? - mail list of up-to 5 subscribers are FREE to send to - so why not try shortsheets, don't forget you can always change your plan at any time.

Create a database

Create a database in seconds by uploading a CSV file which contains your customer / client details. Upload unlimited databases, all within specific folders, ensuring easy management of contact lists. Database contacts can be manually entered too.

Manage your contacts

Upload contact lists and create web forms to build databases from online sources. Search contact lists and segment them to create new databases based on search variables.

Manage un-subscribers

Un-subscribers are automatically managed inline with spam compliance best practice. Recipients can unsubscribe with the click of a button to remove themselves. Previously unsubscribed contacts are flagged and blocked to prevent accidental future uploading.

Manage bounced emails

Bounced emails are flagged as permanently or temporarily undeliverable based on the reasons for non-delivery. It’s easy to update the email address to maximise your open rate.

Email archiving

Create your emails and archive them for easy retrieval.

the creative part

Templates

Quickly create and send emails using one of Shortsheets’ 30 or more professionally designer templates. The templates help you stand out from the crowd. It’s easy to click and replace content and images in the templates, as required.

Do-it-yourself

Create and edit your own professional looking HTML emails and personalise all of the content and images to suit your customer base and their profiles.

Professional design

If the Shortsheets templates don’t suit your purpose and you don’t have the time or skills to create something in-house, Shortsheets designers can design a unique look for your email – whether it’s something you plan to use once or part of an ongoing campaign. Think of the impression you’ll make when your emails perfectly complement your brand.

Personalisation

Improve the effectiveness of your emails through personalisation. Insert any database variable (for example, first and last name or items purchased) into the body of the email or the subject and from lines, all within seconds.

the lift off

Schedule and send email campaigns

Select your campaign, choose your database and send, or schedule your email to be sent in the future – it really is that easy with Shortsheets! Your emails are delivered at high speed through specialised email delivery servers, and reports are provided at the time of delivery of each campaign.

Web registration forms

Easilly create web registration forms that make use of your custom fields. Brand yours with logos and images and choose your own background colours. They offer an easy way to build customer lists as they make use of information gained through newsletter registration, on contact us or enquiry pages.

CRM functionality

Track which emails have been sent and what activity has taken place for each campaign.

Customer detail updates

Each of your campaigns can include a ‘profile update’ function, allowing your database of contacts to update their personal profiles. You can even hide specific information that is for company use only (for example, profiling a customer as a VIP). Statistical reports allow you to see profile update activity per campaign. This also offers a way to begin profiling your database if you only have an email address to start with.

Viral marketing

Increase your campaign response by inserting a ‘send to a friend’ link. It allows your recipients to send your email to friends who might also be interested. You can link your web registration forms within emails allowing new recipients to quickly and easily register for newsletters or enquire about your products and services.

Advanced search tools

Search functions allow you to send to your entire database, to new subscribers only or subscribers who haven't yet received certain information. You can also send to customers based on profiles, such as all customers who purchased within a month or to all double opt in recipients only.

the follow up

Reporting

Shortsheets provides comprehensive three dimensional pie chart reporting on all aspects of sent campaigns. It helps you to understand your client's actions and provides insight in order to improve your marketing effectiveness.

Statistical results

All Shortsheets statistical data relating to your email communications can be downloaded into usable reports. The data fields include:

  • number of emails received
  • number of emails opened
  • percentage of HTML to plain text
  • links clicked (unique versus total)
  • who actually clicked links
  • click through rate as a percentage
  • ‘forward to friend’ activity
  • un-subscribers and bounced emails
  • number of ‘profile updates’
  • total number of emails sent
  • number of databases
  • total number of new subscribers since last period
  • total number of un-subscribers

Administration functionality

It’s easy to administer your Shortsheets account - view a history of your account usage and manage billing and pay online. It’s all part of our commitment to making your life easier, all while protecting your security.

Spam Act compliance

The Spam Act 2003 prohibits the sending of unsolicited commercial messaging. Shortsheets’ inbuilt features make it easy and simple to manage spam compliance. These include:

  • consent – the double opt-in functionality confirms you have your recipient’s consent
  • identify – you have the facility to ensure accurate sender information is included at the bottom of all emails
  • unsubscribe – the automatic unsubscribe facility provides you with reports and methods to maintain clean lists, even when managing on and offline databases.



Effective communication is 20 per cent what you know and 80 per cent how you feel about what you know.

Jim Rohn


add-ons

If you need your email communications to do something out of the ordinary, consider using our add-on services [download the guide].

Campaign planning

We’ll help you to develop and schedule targeted online campaigns that get results. They can stand alone or be integrated into your current marketing plan.

Design

Use the services of our specialist designers to create outstanding email templates, websites, and direct mail to make your campaigns more effective.

Copywriting

Optimise your online marketing by getting your words right. Shortsheets copywriting staff are skilled to write emails, websites and Google™ Adword campaigns. Plus you’ll benefit from gaining access to the Shortsheets library of online marketing articles and white papers.

Database services

Shortsheets database service builds and cleans your database for use in your email campaigns. We can:

  • evaluate your database for lapsed/old data
  • collect named contacts
  • seek opt in permission for email marketing.

For more information on Shortsheets’ add-ons, please contact us.



Many attempts to communicate are nullified by saying too much.

Robert Greeleaf


how much

Our pricing structure has been created with your needs in mind. Shortsheets represents excellent value for money - choose from either 'Pay per campaign' or 'Monthly' options and you can switch between the two at any time that suits.

No matter how you pay, there are no contracts, setup fees, or nasty lock-ins, and you can cancel at any time.

Pay per campaign

Delivery Fee* Cost per Recipient*
$25 3c [start now]

Example - 1000 recipients x 3c + Delivery Fee $25 = $55*

Monthly Plans

Subscribers Send Limit Monthly Cost*
0 > 500** unlimited $39* [start now]
501 > 2500** unlimited $78* [start now]
2501 > 5000** unlimited $143* [start now]
5001 > 10000** unlimited $260* [start now]
10001 > 25000** unlimited $650* [start now]
25001 > 50000** unlimited $1300* [start now]

Optional Single design and Spam Test

Test your campaign in all major email applications before you send it.

Optional Design / Spam Test*
$10 [start now]

* All prices are quoted in AUD and exclude GST where applicable.
** The monthly fee is adjusts automatically as your list grows and shrinks.



Communication works for those who work at it.

John Powell


start now

There’s no need to keep quiet because it’s easy to keep in touch with Shortsheets. Take advantage of the power of effective email communication and use it to boost sales, grow your client list, improve profits or simply keep the masses informed.